Visual Identity project for the Museum of the History of Medicine, located in Rome, Italy. As part of a large group of museums in Sapienza University, its collection spans from ancient times (Egyptian, Greek and Roman medicine) to the 21st century, including anatomy, psychology and surgery instruments, displaced on four floors.
New logo for the Museum of the History of Medicine. The acronym stands for the Italian name (MUseo di Storia della MEDicina).
MUSMED_Logo concept
The project was inspired by connectomes, comprehensive maps
of neural connection in the human brain, created by tracing neurons and their connections, called synapses. Connectome studies were supported by many projects and organizations since 2005, in order to understand brain’s function and behaviour related to mental disorders, such as schizophrenia and Alzheimer’s disease.
Connectomes’ images were used as reference to create the museum’s new logo, which resembles a synapse between two group of letters (MU – S – MED), as well as to choose the color palette for the Brand Identity.
Connectome - White matter (Source: Human Connectome Project)
MUSMED_Logo Animation. Light movement represents transmission of nervous impulses from one neuron to another. Each couple of colors is associated to a different floor in the museum.
MUSMED_ADV
Year: 2023
Project: Student project completed at Sapienza University (Rome)
Softwares: Adobe Illustrator, Adobe inDesign, Adobe Photoshop, Adobe Premiere Pro, Adobe After Effects
